Real Estate News

Inman

• Jade Mills, Dolly Lenz inducted into Golden I Hall of Fame
  Inman’s Golden I Award honors innovators who work to raise the bar for colleagues and consumers with cutting-edge marketing, trailblazing tech and platforms, and record-breaking sales. After two months of voting and 300 nominations, here are the agents and companies who rose to the top.
  Marian McPherson
• Luxury leaders agree: digital marketing rests on authenticity
  Whether it's over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction.
  Craig C. Rowe
• Referal networks key to serving affluent clients in faraway markets
  Affluent millennials and Gen Xers looking to buy second and third homes in distant markets are an opportunity for global luxury brokerages.
  Matt Carter
• Meditation rooms & ‘show showers’: What luxury buyers want right now
  Luxury real estate agent Ivan Estrada and luxury residential developer Tyler Jones explain how the pandemic has impacted buyers' wish lists and must-haves at Inman Connect.
  Marian McPherson
• The luxury home of the future is all about blurring boundaries
  A deep integration with nature, more space and high-end smart home features are just some of the things luxury buyers will demand in their future homes.
  Lillian Dickerson
• Pacaso, Avenue 8 discuss how luxury brokerages are changing
  At Inman Luxury Connect in Las Vegas, executives from Pacaso and Avenue 8 discussed the changing models in luxury real estate sales, agreeing that customer experience remains key — despite buyers' changing goals.
  Craig C. Rowe
• ‘I want to be your second agent’: Top Realtors dish on when to walk away
  Aaron Kirman of Compass and Tami Pardee of Pardee Properties offered a master class on how to navigate clients back to something resembling reality during Luxury Connect in Las Vegas on Monday.
  Inman
• JPAR taps Realogy regional VP as president, operations chief
  Laura O'Connor has been named president and chief operating officer at JPAR. She previously served as a regional vice president at Realogy.
  Daniel Houston
• OJO exec Chris Heller joins robotic letter writing startup’s board
  Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation.
  Jim Dalrymple II
• ‘History repeats itself:’ Ryan Serhant warns of an impending luxury slump
  Jade Mills, Ryan Serhant, Gary Gold and Mauricio Umansky told a Luxury Connect crowd how to prepare themselves and clients for a possible downturn.
  Marian McPherson